Gerber Baby Cereals
When Nestlé began converting their Gerber baby cereal line packaging from cardboard cartons to plastic canisters, it was important to retain the same recognizable look & feel of the existing design, but also bring something new & appealing to the line. By enlarging the cereal bowls and enhancing typography and photography, a more impactful and contemporary look was achieved while ensuring a smooth transition for consumers to the new package.
